About Us
INDIHUES: Spreading the Vibrance of Indian Craft Globally
At Indihues, our mission is to take the soul of Indian craftsmanship to every corner of the world. We celebrate sustainable fashion, blending tradition with modernity to create something extraordinary.
Our name, Indihues, embodies the vibrant and diverse palette of India’s handloom textile industry. Think of rustic terracotta, soft mustard yellows, vibrant fuchsias, and deep maroons—each hue a story from a different region. From Nagari’s plain cotton and Pochampally’s ikat to Sanganer’s indigo and shibori, Bagru’s ajrakh, Bhagalpur’s cotton slub, Kutch’s bandhani, Varanasi’s tissue, and West Bengal’s Dhakai jamdani, we source the best Indian crafts right from their roots.
In today’s urban landscape, India is a fascinating blend of contemporary minimalism and ancient, intricate artistry. At Indihues, we honor this duality. By sourcing fabrics directly from rural weavers, we ensure fair value while cutting out middlemen. Our designs infuse modern aesthetics into traditional crafts, making them perfect for urban lifestyles and everyday use.
Our Labels
Sahora & OBOW: Fusion functional wear with quirky, standout designs.
Paroksh & Resha: Modern ethnics crafted for your comfort and today’s elegance.
Our products are:
- Craft-Based: Rooted in rich heritage.
- Contemporary: Designed to match modern sensibilities.
- Affordable: Accessible luxury for everyday living.
At Indihues, the hues of India come alive. They speak of nature, heritage, and spirituality—offering a kaleidoscope of colors and stories. Join us in celebrating the timeless artistry of India, where every product is a bridge between the past and the present, crafted just for you.
Step into the world of Indihues, where tradition meets trend effortlessly!